Entrepreneurship
Because The ReMarker strives to play an important role in the ethos of the school community, the connection we build with our audience is crucial. That starts with knowing who our readers are and being able to make ourselves easily accessible to them. Through marketing to advertisers, working with our printing press, and reaching out to members of our community, I am conscious of the relationship that we build with everyone who picks up The ReMarker.
Readership
The St. Mark's community is growing every single year, so to determine our press run, we take a look at who will be reading The ReMarker:
877 students. We print a copy of the ReMarker for every single student.
168 faculty and staff. We offer a copy to all of our faculty and staff.
2540 alumni. We print and send a copy to every St. Mark's alumn, no matter where they are around the globe.
60 exchange newspapers: We have relationships with 60 high school newspapers around the nation with whom we exchange publications.
55 Board of Trustees members. Copies are sent to all members of the Board of Trustees.
100 archives. We print 100 copies to archive and reference during the year. At years' end, we have 20-25 newspapers permanently bound for historical reasons.
Total circulation: about 3800 copies.
WEB ACCESS
While we are not allowed to have an online publication, The ReMarker is available in PDF form on the school website. This makes our newspaper easily accessible for those who don't have access to a hard copy. Click here to view The ReMarker online.
Advertisements
Because we have a strong understanding of our readership, we are able to give this information to potential advertisers. We understand the target audience of each business, so we use our data to show them how The ReMarker will be able to reach out to their potential customers.
I work closely with our Business Manager to reach — and exceed — our target number of ads, ensuring that we have a healthy mix of business card, corner, banner, half-page and full-page advertisements.
Click here to view the full PDF we send all potential advertisers.
This is the main information we send to all potential advertisers; it contains our press run, our pricing and our special deals for customers who purchase larger advertisements.
Social media:
marketing focal point
With the Focal Point podcast, our biggest platform to keep listeners updated on new releases is Instagram. I learned how to use Instagram insights so we can track data about our followers. This helps us better understand who exactly we are marketing to and the optimal times of day to post new content.
Covering the Winn science center
In December, we released an eight-page supplement to our ReMarker issue. The addendum was extensive research on the school's new Winn Science Center, which would open 26 days after the newspaper was released. With stories on the new facilities in the building, The Winn Family Foundation (the primary donor of the building), floor plans, photos of classrooms and thoughts about the building from people all over campus, this ReMarker addendum became the primary insight our community had into the building. The school asked us to print 300 extra copies, and they were handed out to everyone who was at the grand opening of the center.
Additionally, at the first Board of Trustees meeting after the building was opened, Stephen Rogers, a Board member who led the project, brought a copy of The ReMarker addendum. Showcasing it to the entire Board, he expressed how our coverage of the building was thorough and accurately showcased the magnitude of what the Winn Science Center has to offer.
Click here to view a PDF of the Winn Science Center addendum.
